Cosmetology Clinic - Chisinau

The idea of having your salon has been in your mind for a long time, and now you're eager to bring it to life. How to open your own beauty salon or cosmetology clinic in Chisinau and do it right?

1. Define the Concept

First of all, you need to decide what services you want to offer. Make a market analysis, get acquainted with the current state of cosmetology in Chisinau, and only then decide where to invest. Cosmetology services may include

• Aesthetic cosmetology,

• Therapeutic cosmetology,

• Laser Cosmetology.

To determine what services you want and, more importantly, can provide, analyze your skills, budget, and experience. It doesn't make sense to offer everything at once. The client must have confidence in your professionalism. Initially, you can focus in one direction and gradually add new services as your business grows. The key is not the initial range of beauty services you offer, but their quality

2. Create a business plan

A business plan is the foundation of your entire operation. Be sure to include a brand book, company description, market analysis, geographic analysis, services, marketing plan, management strategy, and financial plan.

Determine how much initial financial investment you'll need. Create a budget: Your expenses should be at most your expected income. Start by calculating the cost of initial equipment, utilities, employee salaries, and supplies. Without careful financial planning, the chances of a successful start are minimal.

3. Study the legislation

Laws, especially in the service industry, are nuanced and depend on the regional location and type of salon/clinic you're opening. For example, a salon that only offers manicure services may require different business licenses than a clinic that offers facial care or laser hair removal services.

4. Choose the ideal location

Choosing a location for your beauty salon can be critical to the success of your business. You need not just a good location, but an ideal one. Consider factors such as whether your key demographics live in the area, whether parking is available, how strong the local competition is, and whether it can be outperformed. All of this needs to be determined before signing a lease.

5. Strategic Partnership

No business can be completely self-sufficient, so you'll need vendors. Opening a cosmetology business requires an extensive list of supplies, from various serums and fillers to mesotherapy preparations. It's important to source these continuously, preferably with discounts. 

You'll need a reliable supplier, such as LorEma EstEtic - an accredited training center and beauty clinic in Chisinau, offering top-quality beauty services and the best products, appliances, and furniture for beauty salons on the market.

6. Marketing and Branding

Now that you've taken care of the practical aspects, it's time to focus on marketing and branding. It's not enough to open a beauty salon; you need to make it recognizable and, most importantly, stand out from the competition.

Create a strong brand identity:

• Unique Selling Proposition (USP): What makes your salon special, what sets it apart from the competition? Offer potential clients something unique that they can't find anywhere else. Perhaps your salon works with specialized brands like Asclepion and JetPeel, or your staff specializes in niche procedures like E-Light Rejuvenation.

• Logo and visual assets: Think of your logo as the face of your brand. It should attract attention and leave a lasting impression. The color scheme used on your website and all collateral should be consistent with your brand book to create your unique style.

Attract new clients and customers:

• Online presence: Your practice's website is the red carpet for clients. It should be as perfect as possible and entice potential visitors to learn more about you. Creating a website is not enough; it needs to be showcased. SEO and search advertising will help your website stand out in search engines and outperform the competition.

• Social media marketing: Instagram and Facebook are your beauty center's best friends. Showcase your best work, run promotions, and don't hesitate to share everything that makes your salon the best.

• Networking: Connections matter. Communicate with other salon and clinic owners, attend industry events, and join every association and niche group you can. You need to be known!

7. Hiring and training

Yes, when you open a beauty salon or clinic, you're hiring professionals who are already trained, but if you don't invest in ongoing training for your team, you're undermining their potential. Hiring a beauty industry professional is not enough. The nature of beauty work requires constant learning. New technologies, equipment, and services emerge every year, and your staff needs to keep up. As a manager, it is your responsibility to provide your team with access to relevant courses and cosmetology training